Three years have passed since then, and Marchionne is now open to the idea of complementing Ferrari's supercar lineup with an SUV or two, including a four-seat "utility vehicle", according to sources familiar with the situation who spoke to Bloomberg.
Based on Marchionne's comments, however, the potential first-ever Ferrari SUV may be very different from vehicles such as the Bentley Bentayga and Porsche Cayenne, as well as the upcoming Lamborghini Urus and Aston Martin DBX.
But Marchionne said Ferrari was now approaching the limit of the number of cars it can produce from its current range without weakening their exclusive appeal, and needed to look beyond.
It seems this will all become official when Ferrari reveals its five year plan early next year, and that it will see Ferrari pushing past its self-imposed production of 10,000 cars a year. Wheels 24 reports that Marchionne did his best to convince investors that such a vehicle "would be unique" and that it would happen "in Ferrari style".
The Ferrari CEO's argument is that the SUV market is simply too big to ignore.
The project, described as a four-seat family vehicle offering more cabin room than the GTC4Lusso - categorically, Ferrari's largest model - is apparently being evaluated. For 2019, the firm has set a goal of 9,000 sales, 30% more than the limit of 7,000 units it did not exceed until the year 2015 included.
For years, Ferrari seemed like the one holdout in a world filled with luxury and sports auto brands stumbling over their heritage to bring jacked-up all-roaders to market-no doubt inspired by the success seen by Porsche with the Cayenne. Ferrari can also pay penalties or buy carbon credits and add those costs to the price of its vehicles, Mediobanca analyst Massimo Vecchio said.
Marchionne, who is also CEO of former parent Fiat Chrysler, is set to present his final plans for both carmakers at the beginning of next year.