Domenica, 04 Dicembre, 2016

Black Friday Could Overtake Cyber Monday For Online's Biggest Shopping Day

With deals offered early will shoppers buy on Cyber Monday Cyber Monday deals are here
Rufina Vignone | 02 Dicembre, 2016, 13:03

Growth significantly accelerated, however, during the five-day stretch from Thanksgiving through Cyber Monday, with shoppers spending a total of $12.8 billion online during that period, up 15.2% from the same time past year. When they returned to work or school Monday - often with a faster computer at their fingertips - they kept shopping online. "They've also got 10%-20% off Cyber Week specials running all week long, and lowered the minimum spend from $50 to $25 for free shipping".

On Friday, online shoppers shelled out $3.34 billion, representing a 21.6% surge from a year ago, according to Adobe Digital Insights (ADBE).

The early results reinforce Cyber Monday as the most important day of the year for the online retailer.

However, the two days have merged in recent years and analysts say the sales have evolved into a more extended period where some shops were even offering up to two weeks of heavy discounts. Wal-Mart kept the number of online deals similar to the past four days while Amazon.com was offering four times as many deals as Wal-Mart.

Cyber Monday doesn't get quite as much business as Black Friday, but it's close, said co-founder Rob Starkman. Large retailers have seen twice the growth in online sales compared to small retailers since the beginning of the season.

Since Nov. 1, 2016, which ADI marks as the start of the holiday season, consumers have spent $39.97 billion online, up 7.6% from 2015. While other retailer struggle to keep their digital shelves stocked, Amazon shuffles deals around to keep the ball rolling. Retailers were on track to pull down $3.36 billion online on Monday, which would just barely edge out the $3.34 billion spent Friday. The week before Cyber Monday she bought a 43-inch LG 4K Smart TV at half of its original $600 price tag. Millenials play major part in it, says Adobe's Tamara Gaffney. Revenue from mobile rose 34% year over year (YoY) to $1.07 billion, but at the end of the day came in $130 million less than Black Friday. The phrase was coined in 2005 to encourage online buying when people returned to offices where they had high-speed internet connections.

So instead of door-buster markdowns on a select few products, retailers are shifting to a stream of discounts and alerts during the entire week via email and social media.

However, a belief that deals will always be available, strengthened by earlier promotions, took a toll on consumer spending, which fell 3.5 percent over the Thanksgiving weekend, according to the National Retail Federation.

comScore still expects ecommerce sales in November and December to grow by 16% to 19%, including both desktop and mobile online shopping.

From Nov. 24 through 27, Adobe said, US online sales brought in $9.36 billion, a 16.4% increase, with heavy discounts.

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